Class 5 - Folow-up Journal

GROUP 7
Nicolas Kovalsky, Laura Castagno, Agustina Galinski, Lucía Shapochnik

HOTSHOTBUSINESS FOLLOW-UP JOURNAL:Today we launched our Pet Spa company under the name of Weloveem.Our first measure was to create 1 of each type of station to meet customers’ demands. However, after a while we found out that having sereveral stations was unprofitable and we decided to drop it.Our customers were mainly interested in "Clip'nd snip" services.We promoted our services through door to door fliers. Then, we found out that our prices were low so we raise. So far, we’ve attained a forth place market, but we think that next time we will have to reduce our cost by reducing our stantions, and therefore increasing our profit.

Business Finances:Our call was to increase our profits and to reduce our stations , so now our sales have increase but we still loosing money .We think it was a goodstrategy because at the end of the sixth week we finally have earned some money.
Marketing:While selecting themost appropriate marketing campaign, the options were among these four:flyers, tv comercials , barkers and sky campaigns , we chose using flyers which meant a cost of $50. The advantages over the rest is that they were more economic and that can be spread easily .
Customers:At launch time, our customer preferred the clip 'n sniff station. Our decision was to offer themmore stations because there were lots of clients who required the service.
Competitors:After due research, we found out that our competence wasn't beein so hard , which led us to focus only in our pet shop, without worring about the competitors .To sum up, we think that our best decision was to pay attention to the demand because customers always have the reason..!