Class 5 - Folow-up Journal

Group 3

Lucas tavolaro Ortiz, Gonzalo avila
Aterach, Alejandro Gushka, Manuel Lantelme

HOTSHOTBUSINESS FOLLOW-UP JOURNAL:
Today we launched our comic
shop company under the name of S
Comic.
Our first measure was to create Video Game stations to meet customers’ demands.
However, after a while we found out that Robot
Comics was unprofitable and we decided to drop it.
Our customers were
mainly interested in Space Comics
stations.
We promoted our services through TV
Then, we found out that our prices were low so we decided to increse them
So far, we’ve
attained $787, but we think that next
time we will have to research and develop new
alternatives to attained more money

Business Finances:
Our call was to make our products very expensive. Anyway, we could sell them so now we’re earning a lot of money.
We think it was a good strategy because at the end of the sixth week we had a Final Balance of $14592.


Marketing:
While selecting the
most appropriate marketing campaign, the options were among these four:
print campaign, barker, sky campaign and TV commercial,we chose all of them which meant a cost of $475. The advantages over the rest were that having all the campigns we can get all sort of potential costumers.

Customers:
At launch time, our customer preferred Space Comics. Our decision was to offer them
the Space Comics station because they represent the 53% of our costumers.

Competitors:
After due research, we found out that our competitors was behind us, which led us to use our new products to increase our income.

To sum up, we think that our best decision was doing a lot of campaigns because we have a lot of costumers now.