Class 5 - Folow-up Journal

Group 2

Ivan Tapiero, Gabriel Rabinovich, Juan Ignacio Ochoa Ciro, Pablo Barroso

Today we launched our “Comic Shop” company under the name of “Arturito”.
Our first measure was to create “Video Games” stations to meet customers’ demands. However, after a while we found out that “Robot Comics” was unprofitable and we decided to drop it.
Our customers were mainly interested in “Video Games”.
We promoted our services through “TV Commercial”
Then, we found out that our prices were “too low” so we chose to make the comics more expensive.
So far, we’ve attained $5200, but we think that next time we will have to focus only on demand.

Business Finances:
Our call was to start our business with our own money, so now we’re not losing money because of the bank.
We think it was a good/bad strategy because at the end of the sixth week
we had doubled our previous capital.

Marketing:
While selecting the most appropriate marketing campaign, the options were among these four: “Print Campaign, Barker, Sky Campaign and a TV Commercial” , we chose “Television” which meant a cost of $200. The advantages over the rest were 200% more clients.

Customers:
At launch time, our customer preferred “T-Shirts” stations. Our decision was to offer them T-Shirts with a high price, because they love them.

Competitors:
After due research, we found out that our competitors like Eric’s store, were gaining on us, which led us to increase the whole marketing campaign.

To sum up, we think that our best decision was to fully increase marketing campaign because after all, we would recover the money with the profit.